Friday Wisdom: The Four “D”s

Dwight Eisenhower was an incredibly productive man. 34th president. Golfer. Artist. Five-star general. Supreme Commander of NATO. Came up with ideas that we still use today, including DARPA (which founded both NASA and the Internet) and the Interstate Highway System. And all in 8 years. The man got so much done it boggles my mind.

I read about his productivity system here, and thought I’d share it with you, because it’s very simple and doesn’t require any changes to your basic thinking. None of this getting up early or exercising or complicated systems to remember to use.

Instead, remember the four D’s.


The system classifies all tasks into one of these four D’s. Tasks get classified by two criteria: urgency and importance.

Urgency: Does this task have to be done right away? Or can it wait?
Importance: Does this task help me meet my goals as a person?

If a task is both urgent and important, Do it. Now.

If a task is important, but not urgent, Decide on a time to do it. Commit to that time.

If a task is urgent, but not important, Delegate it if you can. See if you can share that task with someone else. Most of us don’t have secretaries, but if it’s something like mowing the lawn, consider paying a neighborhood kid to do it.

If a task is not urgent and not important, Delete it. Don’t bother with it. Social media and television often fall into this category, but not always. Gossip about other people just about always does.

That’s it. Nothing complicated about it and nothing that tries to make you into someone you’re not. You decide what is important to you, and what is urgent, and build your priorities based on that.